Your 7 triggers to persuasion and captivation hardcover february 9, 2010. Your 7 triggers to persuasion and captivation that i read for. By the end, youll understand the importance of fascination in your life and. How to fascinate with sally hogshead posts facebook. Once you have your result, you can find additional tips in the book fascinate to get more indepth action steps. Your 7 triggers to persuasion and captivation, and taking her fascination personality test online. In addition to being the bestselling author of how the world sees you and fascinate, sally hogshead is the creator of the fascination advantage assessment, the first personality test based on branding principles not psychology and developed through research of over 1 million participants. The only personality test to show you how to grow your confidence, increase your. But the real question is, how does the world see you. To become more successful you do not have to change who you areyou have to.
This personal branding tagline was created after reading sally hogsheads books how the world sees you. Fascination is arguably the most powerful of product attachmentsand this pioneering book helps us approach the word and the concept in a thoughtful and also practical manner. I took the test and shared my interest in this book with a coworker. I dont remember how i discovered this book, but im glad i did. The worlds first personality assessment rooted in branding the fscore test debuts as a free social media engagement tool around the books launch. Shes an amazing and engaging speaker, and that translates well into her books. See more ideas about personality archetypes, sally and different personality types. York times bestselling author and worldclass branding expert, sally hogshead.
Sally hogshead fascination assessment test insiders guide to you duration. Sally hogsheads fascination advantage assessment was enjoyable in every. The fascination advantage tells you how your personality is most likely to impress and influence. If youve already done a test such as myersbriggs or disc or strengthsfinder, you have a. Sally hogshead s new system will provide a test to see yourself as the world sees you. Our guest on this podcast episode is sally hogshead of how to fascinate. How to make your brand impossible to resist by sally hogshead. Fascination advantage personality test sally hogshead. Structured around the seven languages of fascination hogshead has studied and developedpower, passion, innovation, alarm, mystique, prestige, and alertfascinate explores how anyone can use these triggers to make products, messages, and services more fascinatingand more successful. The fascinate test is the first personality profiling tool to show you how the world.
The fascination system allowed our employees to be more productive by. How the world sees you sally hogshead mynds consulting. This morning i took the fascinate test, created by sally hogshead, ceo of fascinate, inc, and author of new york times bestseller how the world sees you. I, therefore, think that as a marketer, when customers are fascinated by you as. We do this by showing you how to build an anthem, a tagline for your personality. How to define your most fascinating story with sally hogshead. She understands that passion is one of her greatest strengths and she shares it all the time. Read free fascinate by sally hogshead fascinate by sally hogshead thank you for reading fascinate by sally hogshead. The fascination personality test, created by sally hogshead, is different. Your customized online report, based on sally hogsheads extensive research on what fascinates listeners, will reveal how you fascinate others, including. To be able to communicate to others in such a way that you feel amazing about yourself and others feel amazing around you. Different is better than better learn why standing out and knowing how to fascinate is your greatest competitive advantage. You already know how you see yourself and the world.
Measure your personal brand fascinate personality test. In this episode, new york times bestselling author sally hogshead teaches us. Now, ive turned the science of fascination into a stepbystep system. Master marketer sally hogshead reveals the surprising answers, providing readers with a framework to fascinating anyone. How to attract the right kind of client by being a strong version of yourself. The fascination advantage assessment was developed by sally hogshead is the one i. This is worth reading, great book about presentations and self awareness. Your 7 triggers to persuasion and captivation by sally hogshead fascination scale avoidance youll take steps to avoid tv commercials disinterest you might leave the room during a commercial break to grab a bite neutrality you dont really care if you watch the commercial or not. Fascinate share book recommendations with your friends. Discover your highest value through the science of fascination by sally hogshead. I believe that for the foreseeable future, fascination will remain an art, but sally hogshead removed the mystery out of it and put it on a solid.
Most personalitybased books tell you how to deal with people based on your personality. Tired of traditional psychology tests that focus on how you see the world. Sally hogsheads new system will provide a test to see yourself as the world sees you. The fascinate personality test was built on the science of branding. Once you know what makes you valuable to others, you are more authentic and confident in manner. Fascinate is the fast road map to earn attention in a distracted world. Fascination is the most powerful force of attraction, drawing customers into a state of. Author, advertiser, branding expert, media marketer and mother of eight, sally joins us to share her story and what led her to the creation of her fascination personality test. She knows more than anyone about personality types and how to improve your life based on who you really are. Now sally is launching, that take her system of 7 triggers even further. With her fascinate system, sally hogshead turned her worldclass branding experience into a marketing system for underdogs. How the world sees you taps into sally hogsheads decade of research to reveal who you are, at your best.
Your seven triggers to persuasion and captivation, explains how to exploit your own personality traits in order to knock anyones socks off. Most personality tests measure how you see the world. Love sally hogshead and her wisdom and her passion for this topic. Leverage your strengths to fascinate your audience with sally. Since then, ive read both of her books fascinate and her earlier book, how the world sees you, and ive been quietly following her since. Leverage your strengths to fascinate your audience with. Sally hogshead is the worlds authority on fascination. Highly enjoyable look at what has grabbed people through the ages.
Sally hogshead and the fascinate test were a 10 on the cultural impact meter. Fascination is really about remembering who you are. In 2010, harpercollins published hogsheads book, fascinate. Free assessment lets find out how the world sees you.
Sally hogshead speaker agency, speaking fee, videos. This book includes a private code to unlock one free fascination advantage personality test. If youve already done a test such as myersbriggs or disc or strengthsfinder, you have a point. How to fascinate with sally hogshead home facebook.
Despite the variability of other personality tests out there, this is the first and only. Your 7 triggers to persuasion and captivation is a legendary adpersons take on how to get people interested in you, your products, or your services. Discover your highest value through the science of fascination and fascinate. Tedxatlanta how to fascinate brands intentionally activate every one of these seven triggers every day, but so do people, explains sally hogshead, discussing how the triggers with which the brain is hardwired to react can be activated in order to make people pay attention to you. What triggers fascination, and how do companies, people, and ideas put those triggers to use. Sally hogshead is a remarkable woman for many reasons mother of 8 children, awardwinning copywriter and advertising executive, bestselling author but why i love her so much is because she brings amazing energy and passion to every conversation. I took the test on the internet, and this itself is worth much more than the price of the book. In fascinate, author sally hogshead helps us realize our potential for fascination. The book identifies the types of brand communication that companies use to fascinate customers using research gathered from 100,000 individuals. She writes it in a witty, breezy way that keeps the insights coming and the plot moving. My archetype seems to be the rockstar, according to the book said.
Sally hogshead now has had 70,000 people take the test. My main traits are mystique and prestige, which i feel come through naturally in my work. The word fascinate comes from the latin word fascinare, meaning to bewitch or hold captive so others are powerless to resist. Bestselling author and personality expert sally hogshead explains the power of fascination. Fascinate, revised and updated sally hogshead hardcover. I purchased sallys book after listening to an entertaining and fascinating interview conducted by mitch joel over at twistimage, that featured the captivating ms. Marie, im so happy you had sally hogshead on your show. As an advertising icon, sally was intrigued by why we. This book is a branding hack giving you a blueprint to smarter ideas in a shorter timeframe. Sally hogshead book fascinate is the closest that anyone had reached so far towards making fascination a science after a long history of it being perceived a kind of mystery and at best an art.
By explaining in vivid language exactly how fascination works and how you can trigger it in others, fascinate provides you, your company and your brand with the tools to fascinate. Sally hogshead, the 7 triggers of fascination and personal. These seven triggers of fascination can help you to increase the odds of success, both in your personal life and in business. Sally hogshead discusses the 7 personality advantages, innovation, passion, power, prestige, trust, mystique and alert. As you may know, people have look hundreds times for their chosen books like this fascinate by sally hogshead, but end up in infectious downloads. Why are you captivated by some people but not by others. Plenty of assessments tell you how you see the world. I am talking about archetype made by sally hogshead. This assessment is produced by my friend sally hogshead, whose new book how the world sees you is amazing and available for preorder. Any time ive taken any sort of personality test, i tend to have a trait that is dominant by. Sallys book gives you the tools, clarity and positioning to own your brand. To become more successful you do not have to change who you areyou have to become more of who you are. Our personality test measures how the world sees you at your best.